The stories of the biggest brands
The Story of Nike
Inspired by Aaron Frisch’s account Nike’s story begins long before it became a global symbol of athletic excellence. It started with two men — Bill Bowerman, a passionate track coach, and Phil Knight, a middle-distance runner with an unusual idea: what if Japanese-made running shoes could compete with German brands dominating the market in the…
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The Story of Facebook
Inspired by Sara Gilbert’s account Facebook’s story begins in a Harvard dorm room in 2004, where Mark Zuckerberg, a computer science student, created a simple website for Harvard students to connect with each other. The site spread across campus like wildfire — students loved the simplicity of having a digital identity and a shared space.…
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The Story of LinkedIn
Based on available documentation Long before social media became a global phenomenon, one company focused on something different — professional connections. LinkedIn began with a simple yet powerful vision shared by Reid Hoffman, an entrepreneur who believed careers could improve if professionals had a digital network to support them. In 2002, Hoffman gathered a small…
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The Story of Instagram
Inspired by Sarah Frier’s “No Filter: The Inside Story of Instagram” Instagram began not as a photo-sharing empire, but as a small experiment by Kevin Systrom, a Stanford graduate who loved photography, simplicity, and clean design. He originally built an app called Burbn, focused on check-ins and social gaming. But users barely touched most features…
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The Story of Disney
In 1923, brothers Roy and Walt Disney opened the Disney Brothers Studio in Hollywood. Their goal was to make animated films. What they ended up with was an entertainment empire now known as the Walt Disney Company. The two brothers quickly established the Disney Brothers Studio in a small, windowless office and began work on…
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The Story of Coca-Cola
With people in nearly 200 countries downing Coca-Cola, it’s no wonder the soft drink has become the world’s most valuable brand—and the most recognized product on the planet. More than one billion Coca-Cola products are being consumed every day! Coca-Cola was discovered when John Pemberton, a pharmacist from Atlanta, Georgia, began to mix together the…
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The Story of Amazon.com
Inspired by Sara Gilbert’s Book Amazon.com began as a bold idea in the mind of Jeff Bezos, a young Princeton graduate working on Wall Street. In the mid-1990s, when the internet was still new and untested, Bezos noticed a statistic that changed everything: web usage was growing at 2,300% per year. He realized that this…
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